A satirical research paper titled 'The Illusion of Voice Recognition: A 13-Year Study' by Siri sits on a white desk beside a mug labeled 'Voice Recognition Skeptic,' with humorous failed Siri query notes scattered nearby.

The Illusion of Apple's AI Research

Bottom line up front: Apple’s “Illusion of Thinking” paper claimed that AI reasoning models catastrophically fail at complex tasks, but methodological flaws and suspicious timing suggest the study reveals more about corporate strategy than AI limitations. On June 6, 2025, Apple’s research team led by Mehrdad Farajtabar dropped a bombshell: a study claiming that state-of-the-art AI reasoning models experience “complete accuracy collapse” when faced with complex puzzles. The paper, titled “The Illusion of Thinking,” tested models like OpenAI’s o1/o3, DeepSeek-R1, and Claude 3.7 Sonnet on classic logic problems, concluding that what appears to be reasoning is actually sophisticated pattern matching. ...

This is a promotional photo from Apple showcasing a young woman wearing the Apple Vision Pro, their mixed-reality headset. The woman is depicted from the shoulders up, with her face centered in the frame. She has dark skin, a natural hairstyle with curls tied up, and is wearing a crisp white shirt. The Apple Vision Pro covers her eyes and upper face. Its sleek design features a dark, reflective, curved visor and a soft inner lining. The headset's front surface displays an augmented projection of the wearer’s eyes, creating a digital effect where her gaze is visible through the visor. The image highlights the futuristic and human-focused aspects of the technology.

Apple spatial computing wishlist

Context While I’m not a VR expert by any means, my first experience was around 1995. I have owned the Meta Quest 2, and currently own the Meta Quest Pro and the Apple Vision Pro. I’ve been an Apple stan since owning my first Apple computer, an Apple IIe. I pre-ordered my Apple Vision Pro within a few minutes of Apple opening up orders online. I received my unit on day 1, and have used it almost every day since (except when traveling). My opinion of the device and the user experience is very complicated. ...

Product image of a MacBook Air M1, circa 2020

My MacBook Setup

2020 MacBook Air M1 I’ve got this old MacBook Air M1 that’s getting on in years, but I’m not quite yet feeling the need to upgrade it. Partly because I’ve got so many other Apple products to stay on top of, I really like to space my Mac purchases apart more. But the M1 was such a huge leap in performance. I was coming from a MacBook Pro 16" Core i7 and I’m not kidding when I say this lowly Air that came out not much later is a better computer, and certainly more convenient to travel with. In fact, I’m literally writing this now from inside of Terminal 2 at RDU airport, and I’m looking forward to getting some writing done during my long flight. ...