https://magnus919.com/tags/customer-discovery/Recent content in Customer Discovery on Notes from the Rabbit HoleHugoen-US© [Magnus Hedemark](https://github.com/magnus919)Thu, 05 Nov 2026 14:05:27 -0500https://magnus919.com/2026/11/should-i-build-the-company-i-want-to-work-for/Thu, 05 Nov 2026 14:05:27 -0500https://magnus919.com/2026/11/should-i-build-the-company-i-want-to-work-for/<p>I&rsquo;ve been looking for a job for a while. The market has been volatile, and being highly qualified to lead AI transformation hasn&rsquo;t made the search a short one.</p> <p>Alongside the job search, I&rsquo;m exploring regrowing my consultancy and sticking a toe into Raleigh&rsquo;s startup scene.</p> <p>Today I attended <a href="https://luma.com/rec8YnKfzajEEvToT">BUILT HERE&rsquo;s “Built on an Idea,” with Sarah Davis and Shruti Shah</a>. I&rsquo;m showing up to learn from people with experience building companies, and to think about what building one might look like for me.</p>